Friday, July 4, 2008

El Naturalista Frog Eco Policy

Author: Nirvana Fashion Editors Thu Jun 26, 2008

El Naturalista Frog Eco Policy

El Naturalista is a global shoe brand inspired by nature and people: comfortable and still trendy.
Our environmental policy is the law at El Naturalista that all suppliers, the factory but also our agents and sales people have to adhere to it.

We are constantly working on finding even better and more eco-friendly ways to produce our shoes. Our customers know about that great effort and the increasing sales are proving that the market is approving and supporting us on our way.

  • To promote natural materials and dyes
  • To avoid polluting substances
  • To protect and sustain the environment
  • To use biodegradable substances where possible
  • To recycle materials where possible
  • To pay producers fair prices
  • To promote traditional skills
  • To support appropriate technology
  • To operate with transparency

Shoes and material

El Naturalista is using the least harmful materials for the production of their shoes. All our products are dyed with natural colours. We are using, if possible recycled materials, such us the recycled PU foot bed or recycled rubber for our soles (N 096 Iggdrasil). When it comes to dyeing El Naturalista uses the least harmful chrome combination for the environment. And the frog brand also invented the "pergamino leather" which is treated without the use of chrome.

Charity – Project Atauchi

But if you care about the environment you should also care about people, as we don't understand nature without people to contemplate it.

That is why in 2005 El Naturalista created the Charity Project Atauchi mainly focused on the development of the smallest. El Naturalista works together with non-profit organisations, which are providing international development aid.

For this project El Naturalista worked together with the NGO ProPerú from Pamplona. The main achievements of the projects were: reconstruction and equipment of the school, training of teachers and pupils, electrification with solar panels.

For this achievements El Naturalista received the Solidarity company Prize 2005 in December 2005 from the mayor of Pamplona Ms.Yolanda Barcina and the President of Properu Ms.Laura Arribas.

We work with the Spanish Association of Cerebral Paralysis

El Naturalista collaborates and works with ASPACE, a Spanish association of cerebral paralysis, it is a non governmental organization (NGO) without profit objectives and public service spirit, that groups the main organizations of cerebral paralysis attention in Spain. The ASPACE movement was born 25 year ago, it started as vindication movement committed to correct unjust situations.

In the past, the cerebral paralysis children were not allow to go to ordinaries education centres, have no access to social care attention and to any public resources. For this reason a lot parents created very little associations. They were parents tired of been in hospitals and medical services with no answer to their problems. This movement was the seed of the Aspace Confederation, a organization that provide work and education to every people with cerebral paralysis in Spain.

All services and programs that Aspace develops are based quality criteria to provide cerebral paralysis people attention to search the maximum level of personal development.

Source

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