The Eschmitte' Brand

Author: Aparna Prakash Fri Jun 13, 2008

The Eschmitte' Brand Clothing (pronounced esh-muh-tay) or "Esch" for short was born out of the '80s and '90s. They claim to be attached to and influenced by the ‘glorious days of pop culture, the height of TV sitcoms, Reaganomics, big business, the many unforgettable sports teams and figures, dirty politics, civil unrest, Michael Jordan and Nike, racial tension/racial pride, and perhaps most importantly, the glory days of hip-hop and daring fashion sense. In short, we represent the epitome of where society has been, where we endeavor to go and how we'll look on that journey.’

Their mission is to be the best among the millions of designers. ‘Our mission is to give you quality product that remains relevant, you enjoy sportin' and we enjoy seeing you in it.’

Trends soon will fade. Esch is born. and Style is Crucial.

The Eschmitte' Brand Clothing has released their Season 1 a "teaser" line leading up to the eagerly awaited Summer line coming in July 2008.

A collab tee between Eschmitte' and fellow Chicago streetwear brand Enstrumental (http://www.enstru-mental.com) will be one of the highlights of the Summer Line. Season 1 gives a preview of what Esch has to offer, covering a broad range of looks and concepts.

Currently, Eschmitte' Brand Clothing can be purchased online at
http://eschmittebrand.com/ and at Bucktown's new hot spot, Born With Soul in Chicago on 2092 N. Milwaukee (more stores to be announced shortly).

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